Viktoria Marchev
Viktoria Marchev, a New-York based Hungarian native fashion designer, launched her brand mainly focusing on women’s swimwear. The label experiments with new technologies and works with moulded pieces of silicone rubber, a versatile material that supports the label's sci-fi concepts.
'YOLO...this time' expresses the importance of living this life without missing the experience of the now. The collection consists of jumpsuits and dresses with graphic illustrations, referring to the designer's love for powerful female characters in comic books with silicone accessory pieces: vests, skirts, and stage pieces featuring bold splashes of colours throughout.
“A kitsch collection celebrating summer brights, with a noticeable signature style. … The unique designs boost talkability, in stretchy, breathable styles that balance comfort with visual statement.” - Anusha Couttigane, Head of Advisory, Vogue Business
